![]() ![]() To ensure users had to pay, attackers changed their ransomware. If you were targeted by ransomware, you could simply recover your files and avoid paying the ransom. ![]() When ransomware first appeared, a backup solution was enough to protect data. Most notably, the proliferation of ransomware has changed the protection landscape. That’s the approach we’ve always taken – and maintaining that practice given the changes we’ve in recent years required us to examine the name Acronis True Image.ĭuring the past several years, the challenges of protecting data have evolved. We know that the home users, prosumers, and freelancers who rely on our personal solution want to know what they are getting. We landed on Acronis True Image to ensure people knew they would get a true image of their data, which they could use to restore their computer. So, when it came to naming our innovative new product, we wanted to clearly explain what users were getting with their purchase. So why change the name of such an iconic and well-established product? There is a good reason.Īcronis was the first software solution to make enterprise-grade full disk imaging available to home users. After all, in the nearly two decades since it launched, Acronis True Image has gained a lot of brand equity and goodwill among users. Beginning today, the world’s best personal cyber protection solution will be known as Acronis Cyber Protect Home Office.Ĭhanging such a well-known product name is never an easy decision for a business. Nearly 18 years after being introduced to the public, Acronis True Image is getting a new name.
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